Optimizely

https://www.optimizely.com/

A/B testing you'll actually use

Overview

Optimizely

Say goodbye to technical bottlenecks and hello to actionable data

 

When it’s time to take action and make changes to your site, there is no replacement for dedicated technical resources — in most organizations, these resources are hard to come by and typically demand waiting in line. Optimizely acts as your on-demand technical team, with technology that turns your creative changes into instantly generated and deployed code.

 

Optimizely was founded by two former product managers from Google, Dan Siroker and Pete Koomen.

 

Dan served as the Director of Analytics during the Obama 2008 presidential campaign. While there his team relied on the use of A/B and multivariate testing to maximize email sign-ups, volunteers, and donations to raise over $100 million in additional revenue for the campaign.

 

But optimization was hard – you needed technical skills and know-how to run even the simplest of tests. After the campaign, Siroker teamed up with Koomen to create a world-class optimization platform that was easy to use – to provide a platform for business people to be able to conceive and run experiments that helped them make better data-driven decisions.


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