Applying Design Thinking to Your Business

http://blogs.hbr.org/ideacast/2009/11/applying-design-thinking-to-yo.html

An article highlighting the key elements of design thinking

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Applying Design Thinking to Your Business

Applying Design Thinking to Your Business by HBR IdeaCase, published on Harvard Business Review

An in-depth look at design thinking for business through the eyes of Roger Martin, author of ‘The Design of Business: Why Design Thinking is the Next Competitive Advantage’. Check out this interview to find out what design thinking is all about; what kind of company uses this tupe of thinking in practice; key tools in design thinking; and more!


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